Higher Education

New rules of engagement for university marketing

Planning new, creative solutions for domestic recruitment needs to start this week. If it doesn’t, stand by for a record number of deferrals, transfers and withdrawals in early 2021 as students realise they are not getting what they thought they signed up for. Amidst the chaos of setting up workplaces at home, shifting classes online, …

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Education’s virus: stop looking in the wrong direction

Audit and risk committees in the councils of multiple Australian universities should be hauling their Chief Financial Officer and Chief Marketing Officer in for an explanation right now. Daily coronavirus headlines continue to feed a string of breathless side stories about the damage bill for Australia’s higher education sector, but the damage bill should never …

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How MOOCs have changed higher education forever

Barack Obama famously surfed to his first presidential victory on the back of his ‘audacity of hope’ war cry. A few years on, and in a globalised arena, online education purveyors are now struggling with news headlines of ‘Udacity can’t cope’, and the subsequent cries appear to be tears of bewilderment, rather than war. The …

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