There’s a new national market in education and training – it’s bad news for local heroes. For decades the good folk of the Apple Isle have wrung their collective hands over the loss of a few of its’ best minds and, worse still, hottest football talents to the reviled mainland. However the virtual loss of Bass …
Planning new, creative solutions for domestic recruitment needs to start this week. If it doesn’t, stand by for a record number of deferrals, transfers and withdrawals in early 2021 as students realise they are not getting what they thought they signed up for. Amidst the chaos of setting up workplaces at home, shifting classes online, …
New rules of engagement for university marketing Read More »
Audit and risk committees in the councils of multiple Australian universities should be hauling their Chief Financial Officer and Chief Marketing Officer in for an explanation right now. Daily coronavirus headlines continue to feed a string of breathless side stories about the damage bill for Australia’s higher education sector, but the damage bill should never …
Education’s virus: stop looking in the wrong direction Read More »
THE single issue that underpins the entire debate about of university fee freedom revolves around just one issue — price elasticity. Just how much are mums, dads and their kids willing to pay to get into their chosen university degree? It’s somewhat surprising that just a year after the soaring popularity of zero-fee MOOCs sent …
Barack Obama famously surfed to his first presidential victory on the back of his ‘audacity of hope’ war cry. A few years on, and in a globalised arena, online education purveyors are now struggling with news headlines of ‘Udacity can’t cope’, and the subsequent cries appear to be tears of bewilderment, rather than war. The …
To all the thousand trusty professors and associate professors who scrimped on their tea money to finance the latest anti-cuts campaign, I can only say save your dosh! Buy yourself an extra cream bun next week, or buy a lotto ticket – because both have a higher marginal chance of bringing you satisfaction than the …
