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New rules of engagement for university marketing

Planning new, creative solutions for domestic recruitment needs to start this week. If it doesn’t, stand by for a record number of deferrals, transfers and withdrawals in early 2021 as students realise they are not getting what they thought they signed up for. Amidst the chaos of setting up workplaces at home, shifting classes online, …

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48% of young Melbournians ready to move to the country

New research shows that 48% of Melbournians aged 18-35 would consider moving to a rural town if they were presented with work and accommodation options. Young people born in rural areas were almost twice as likely as urban-born Australians to consider moving to rural areas – but while moving near family and friends was valued, …

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Ten Years at Twig Marketing

Ten long, often fabulous years have (almost) passed since I set up Twig Marketing, as Australia’s first higher education marketing services consultancy. Since then we have reviewed and developed new structures for teams in a quarter of the nation’s universities, and have created visions, strategies, change documents, websites, books, annual reports, tenders, advertising campaigns, training …

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