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New rules of engagement for university marketing

Planning new, creative solutions for domestic recruitment needs to start this week. If it doesn’t, stand by for a record number of deferrals, transfers and withdrawals in early 2021 as students realise they are not getting what they thought they signed up for. Amidst the chaos of setting up workplaces at home, shifting classes online, …

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Ten Years at Twig Marketing

Ten long, often fabulous years have (almost) passed since I set up Twig Marketing, as Australia’s first higher education marketing services consultancy. Since then we have reviewed and developed new structures for teams in a quarter of the nation’s universities, and have created visions, strategies, change documents, websites, books, annual reports, tenders, advertising campaigns, training …

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