I have played a lead role in planning, coordinating, managing and delivering marketing and communication strategies for a range of government and non-government organisations over the past 15 years, including serving five years as Director of Marketing at Monash University. I have also won a range of awards and am regularly invited to speak on marketing and innovation at conferences both nationally and internationally.
I approach each job for Twig in the same way – looking at opportunities to insert ideas and opportunities into a whole range of materials in a strategic way. So that clients are proud of the outcome – and audiences remember the message.
My general advice: never believe any marketer who says they have all the answers for your organisation. Look instead for someone who will listen to your challenges and then come up with a practical, evidence-based plan, so you have confidence the campaign will deliver clear returns on your investment.
Behind every great marketing campaign there stands a great barista. Over the past ten years I have helped launch several successful restaurants, developed social media campaigns for a broad range of organisations and coordinated marketing projects.
I’ve been the marketer and also sometimes the barista – which has helped me develop a clear insight into defining and maintaining positive customer relationships.
Born and raised in regional Victoria and proudly based in Twig’s Shepparton office, I have a passion for delivering marketing strategies, content and campaigns that are practical, relevant and effective.
I coordinate Twig projects, identifying milestones and coordinating plans so that we achieve them.
I am currently completing a Master in Business Administration (MBA).
Synthesising latest research and trends is helpful for any organisation – from one person start-ups to huge organisations. I examine existing research across a wide range of sectors to provide clients with an overview of opportunities, threats and trends to be aware of.
I also help run focus groups and coordinate our in-house market research.
I worked as a primary teacher for well over a decade and have completed a Master of Education degree. I recently chose to move from the front of the classroom to the back and am a PhD candidate at the University of Melbourne, examining ways to effective apply positive psychology in the classroom to improve education outcomes and student wellbeing.
I love to segment stories so they can engage viewers at cinema quality or on the smallest of screens. I have made films for clients across the construction, education and health sectors and can start from scratch, building a film out of a conversation, or add value through the editing process if you already have your own footage.
I also love the power of animation to turn dense content into information that is both accessible and enjoyable. I also enjoy the challenge of producing videos remotely, by combining edited Zoom interviews with other footage, when the budget won’t stretch to a location-based shoot.
My work has been broadcast on TV and has won awards, but as a young film maker, I’m more excited about the next project than the last – always trying to improve and create material that satisfies both clients and their audiences.
I’ve worked across multiple sectors in digital marketing, communications and advertising for more than a decade and was also founder and director of a regional advertising agency.
I have always found that a commitment to both ethics and effectiveness can deliver great results for partners.
I place great value over the working relationships forged with higher education staff across Australia and am excited about the potential to deliver some innovative insights and campaigns working with Twig.