• About
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  • HE2B
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  • About
  • Our Team
  • Experience
  • HE2B
  • Contact Us

HE2B: Re-shaping the Australian workforce

Mapping business need to university education provision.

Twig has established the HE2B program to forge stronger relationships between business and higher education.

We have met with dozens of companies looking to better target some of the $8b currently spent on corporate training and education each year, who find it too hard or expect it to be too expensive to work with universities. We have also worked with universities looking to build enrolments, but only looking as far as selling complete degree programs.

With more than a decade of experience at the interface of business and HE, the Twig team can provide businesses with tailored training programs delivered at cost by universities, enabling clients to achieve their immediate staff development goals without having to pay for a full degree. We provide universities with opportunities to build enrolments and also insights in relation to the demands of business, with recommendations relevant to student recruitment, course development and industry engagement.

HE2B offers a practical mechanism to contribute to re-shaping the Australian workforce through higher education. It is a business intelligence package, where our team applies HE expertise to build a bridge between the demands for business training and the realities of HE provision.

  • Offering new training opportunities to businesses drawing from components within existing HE program offerings
  • Building insights into business needs and forecast demand for training and staff development
  • Providing actionable recommendations to universities and TAFEs in relation to growing enrolments
  • Acting as an extension of a HE institution’s in-house student recruitment team, accessing cohorts of students who you current are not reaching
  • Providing businesses with tailored knowledge maps, identifying qualifications and courses required to address your organisation’s training priorities.

Contact Tim Winkler, Director of Twig Marketing, for a discussion about how HE2B could assist your business or HE organisation.

Tim Winkler

Director, Twig Marketing

  • 0409 551 743
  • tim@twigmarketing.com
  • Tim Winkler
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Improving strategic outcomes for Higher Education since 2010

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  • tim@twigmarketing.com
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