Amanda Johnson

48% of young Melbournians ready to move to the country

New research shows that 48% of Melbournians aged 18-35 would consider moving to a rural town if they were presented with work and accommodation options. Young people born in rural areas were almost twice as likely as urban-born Australians to consider moving to rural areas – but while moving near family and friends was valued, …

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Ten Years at Twig Marketing

Ten long, often fabulous years have (almost) passed since I set up Twig Marketing, as Australia’s first higher education marketing services consultancy. Since then we have reviewed and developed new structures for teams in a quarter of the nation’s universities, and have created visions, strategies, change documents, websites, books, annual reports, tenders, advertising campaigns, training …

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How MOOCs have changed higher education forever

Barack Obama famously surfed to his first presidential victory on the back of his ‘audacity of hope’ war cry. A few years on, and in a globalised arena, online education purveyors are now struggling with news headlines of ‘Udacity can’t cope’, and the subsequent cries appear to be tears of bewilderment, rather than war. The …

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