Amanda Johnson

Lessons from lost weekends – reflections on 2020’s Virtual Open Days

He’s earned fame as a winemaker, won a Nobel prize and solved some secrets of the universe, but if Brian Schmidt can visit the ANU Virtual Open Day and work out how to enrol a student in a double degree without losing a full morning and consulting a help desk, then I’ll start looking for …

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Swintopia: 2020’s most adventurous open day so far

Swinburne U’s computer game open day could burnish, or burn its value proposition There are plenty of tricks to make yourself memorable with the new vice chancellor, but surely the decision to turn Swinburne VC Pascale Quester into a big-eyed avatar, as the frontline character in the University’s alternate-universe cartoon open day has got to …

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Time to knock on the boardroom door: A new era for Aboriginal university leaders

The education sector has massive potential to nurture Indigenous leaders at the staff and student level – but institutions will have to find more creative and effective approaches if they are to stand a chance of holding on to talent By Rachelle Towart and Tim Winkler The phones of senior Indigenous academics have been ringing …

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Ten ways to help your university team through the virus crisis

This priority list will help prepare for the challenges ahead The higher education system has had to face a range of threats and emergencies in recent years and amidst the mass concerns about budgets, leadership and, oh yes, occasionally students, it can sometimes be difficult to work out which way to turn. After working with …

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New rules of engagement for university marketing

Planning new, creative solutions for domestic recruitment needs to start this week. If it doesn’t, stand by for a record number of deferrals, transfers and withdrawals in early 2021 as students realise they are not getting what they thought they signed up for. Amidst the chaos of setting up workplaces at home, shifting classes online, …

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Education’s virus: stop looking in the wrong direction

Audit and risk committees in the councils of multiple Australian universities should be hauling their Chief Financial Officer and Chief Marketing Officer in for an explanation right now. Daily coronavirus headlines continue to feed a string of breathless side stories about the damage bill for Australia’s higher education sector, but the damage bill should never …

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Ten Years at Twig Marketing

Ten long, often fabulous years have (almost) passed since I set up Twig Marketing, as Australia’s first higher education marketing services consultancy. Since then we have reviewed and developed new structures for teams in a quarter of the nation’s universities, and have created visions, strategies, change documents, websites, books, annual reports, tenders, advertising campaigns, training …

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