• About
  • Our Team
  • Experience
  • Insights
  • Contact Us
Menu
  • About
  • Our Team
  • Experience
  • Insights
  • Contact Us

Analysis and opinion that won't waste your time

2023 Insights

Plenty of lessons still to be learned amidst return of Chinese students

The happy sounds of 40,000 Chinese students humming ‘I’m leaving on a jet plane’ in unison as they head towards

Higher Education

Three new ways to improve your uni now

While the world has changed around higher education in 2022, key fundamentals within the sector stay the same. Sure, there

Marketing Insights

How unis can improve their course marketing:  starting would be good

Welcome to the university. Unless it’s night time. Or early morning. Or a weekend. Or a public holiday It’s late

Digital Marketing

Let’s not party like it’s 2019

What is going on with the websites people? Monash has three fluffy donuts, a link to their strategic plan (gee

Digital Marketing

The high-purpose of uni brands

When Carmyl finished high school at the only government high in Geelong in the 1950’s, she was the only person

Higher Education

COVID Lifestyle transforms aspirations of young Australians

Nothing encapsulates the scale of the impact of COVID on the aspirations of Australian students as well as the surge

Careers

Frontline service careers soar in 2020 due to COVID

A record number of young Australians are seeking careers in frontline law enforcement and healthcare roles, following the high levels

2021 Preparation

New event provides info lifeline for Class of 2020

A new Change of Preference Expo will provide fresh opportunities for year 12 students to choose the university that best

Open Days

Lessons from lost weekends – reflections on 2020’s Virtual Open Days

He’s earned fame as a winemaker, won a Nobel prize and solved some secrets of the universe, but if Brian

Open Days

Swintopia: 2020’s most adventurous open day so far

Swinburne U’s computer game open day could burnish, or burn its value proposition There are plenty of tricks to make

Leadership

Time to knock on the boardroom door: A new era for Aboriginal university leaders

The education sector has massive potential to nurture Indigenous leaders at the staff and student level – but institutions will

Planning

Ten ways to help your university team through the virus crisis

This priority list will help prepare for the challenges ahead The higher education system has had to face a range

Higher Education

ATAR admissions: unjust and obsolete

If you are running a university and still have a pulse, chances are that you want to fill the corridors

Higher Education

On-line courses to end home-town advantage

There’s a new national market in education and training – it’s bad news for local heroes. For decades the good

Higher Education

New rules of engagement for university marketing

Planning new, creative solutions for domestic recruitment needs to start this week. If it doesn’t, stand by for a record

Higher Education

Education’s virus: stop looking in the wrong direction

Audit and risk committees in the councils of multiple Australian universities should be hauling their Chief Financial Officer and Chief

News

Ten Years at Twig Marketing

Ten long, often fabulous years have (almost) passed since I set up Twig Marketing, as Australia’s first higher education marketing

Higher Education

Just how much will parents pay for uni?

THE single issue that underpins the entire debate about of university fee freedom revolves around just one issue — price

Higher Education

How MOOCs have changed higher education forever

Barack Obama famously surfed to his first presidential victory on the back of his ‘audacity of hope’ war cry. A

Higher Education

Universities more invisible than indivisible

To all the thousand trusty professors and associate professors who scrimped on their tea money to finance the latest anti-cuts

Cropped white with transparent background

Improving strategic outcomes for higher education since 2010.

Quick Links

  • About
  • Our Team
  • Experience
  • Insights

Contact Us

  • 0409 551 743
  • tim@twigmarketing.com
  • 171 Fryers Street, Shepparton
Facebook Instagram

2023 © Twig Marketing • All Rights Reserved