Ten long, often fabulous years have (almost) passed since I set up Twig Marketing, as Australia’s first higher education marketing services consultancy.
Since then we have reviewed and developed new structures for teams in a quarter of the nation’s universities, and have created visions, strategies, change documents, websites, books, annual reports, tenders, advertising campaigns, training programs, planning days, brochures and new student experiences in projects for half the sector.
Far more importantly, working with talented and wonderful staff across Australia we have turned around revenue trends, student experience metrics, staff communication measures and cost issues. Partnerships work. It took me a full year to work out how to describe what we do, but it still remains valid. We are an experienced, extra set of hands, able to deliver projects alongside our clients and capable of working with everyone from Vice-Chancellors to new graduate recruits.
Thanks to all those we have delighted in working with over the past decade. With our privileged opportunity to work across the sector, we are seeing a lot of new approaches which will become essential in the next three years. Can’t wait to step into the next projects with you.